UX/UI Design & Webflow
Project Description
Random Management is one of Australia’s leading film, television, and theatrical agencies, representing elite actors, performers, and emerging artists. The objective was to design a website that showcases their diverse talent roster and reinforces their position in the entertainment industry.
Problem Statement
The existing website lacked a modern design and intuitive navigation, making it difficult for users to explore talent profiles.
There was no efficient system for talent submissions, leading to administrative inefficiencies.
Research & Insights
Analysed competitor websites to identify best practices in talent presentation and user engagement.
Conducted user interviews with casting directors and producers to understand their needs when browsing talent agencies online.
Design Process
Developed wireframes focusing on user-friendly navigation and prominent talent showcases.
Designed a clean, minimalist UI that aligns with the agency's branding and appeals to industry professionals.
Integrated a streamlined talent submission form to facilitate efficient onboarding of new talent.
Solution
Implemented a responsive website with intuitive navigation, allowing users to easily browse and filter talent profiles.
Enhanced the visual appeal with high-quality images and a cohesive color scheme that reflects the agency's brand identity.
Results & Learnings
Increased user engagement by 35%, with a notable rise in time spent on talent profile pages.
Streamlined the talent submission process, reducing administrative workload by 25%.