Branding, UX/UI Design & WordPress

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Project Description

WorkFit is an employee wellness and injury prevention platform, providing workplace health solutions to businesses. The objective of this project was to rebrand the company and design a digital experience that clearly communicates WorkFit’s services, engages corporate clients, and drives sign-ups.

Problem Statement

  • The company lacked a strong visual identity, making it harder to build credibility in the corporate wellness space.

  • The previous website did not communicate WorkFit’s value proposition effectively, leading to low conversions.

  • The UI was outdated, reducing trust and engagement from potential business clients.

  • The site wasn’t optimised for conversions, with no clear user journey for HR professionals and decision-makers.

Branding & Design Strategy

  • Conducted market research and competitor analysis to position WorkFit as a leader in corporate wellness.

  • Developed a modern, professional brand identity, ensuring consistency across digital and marketing materials.

  • Designed a new logo, typography, and colour palette that conveys trust, health, and innovation.

  • Created brand guidelines, ensuring consistency across the website, social media, and offline materials.

UX/UI & Development Process

  • Created wireframes and user flows, focusing on a seamless onboarding experience for businesses.

  • Designed a clean, professional UI, balancing corporate credibility with approachability.

  • Developed the site on WordPress, ensuring fast performance and easy scalability.

  • Integrated clear calls to action, encouraging businesses to request demos and sign up for services.

  • Optimised content for SEO and accessibility, making the site easy to find and navigate.

Solution

  • Launched a fully rebranded website, positioning WorkFit as a trusted corporate wellness provider.

  • Improved service presentation, ensuring businesses can easily understand the benefits of WorkFit.

  • Streamlined lead capture forms, making it easier for HR professionals to inquire about services.

  • Added testimonials and case studies, strengthening credibility and trust.

Results

  • Increased demo requests by 35%, helping drive business growth.

  • Boosted time on page by 50%, showing higher engagement from potential clients.

  • Strengthened WorkFit’s brand identity, making it more recognisable and competitive in the wellness industry.

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