UX/UI Design & WordPress
Project description
Multiflow Plumbing is a plumbing services company offering residential, commercial, and industrial solutions. The goal of this project was to redesign their website to improve user experience, enhance service visibility, and increase customer inquiries.
Problem Statement
The existing website had an outdated design that didn’t reflect the company’s professionalism.
Poor navigation and content structure made it difficult for users to find relevant services.
There was no clear call to action for booking services or requesting quotes.
The site lacked mobile responsiveness, leading to a high bounce rate.
Research & Insights
Analysed competitor websites to identify best practices in service-based web design.
Conducted user research by gathering feedback from existing clients about their pain points.
Reviewed analytics to understand drop-off points and identify key areas for improvement.
UX/UI & Development Process
Created wireframes focusing on a simplified navigation structure and clear service descriptions.
Designed a modern, clean UI with an industry-appropriate colour scheme to build trust.
Developed the website on WordPress, ensuring mobile responsiveness and fast loading speeds.
Integrated contact forms and call-to-action buttons across the site to encourage inquiries.
Improved SEO optimisation, making it easier for potential customers to discover Multiflow Plumbing online.
Solution
Launched a responsive, user-friendly website with a focus on ease of use and service clarity.
Introduced a dedicated services page, providing detailed descriptions of plumbing solutions.
Enhanced the quote request process, making it seamless for customers to contact the business.
Added trust-building elements, such as client testimonials and certifications.
Results
Reduced bounce rate by 40%, improving visitor engagement.
Increased contact form submissions by 30%, leading to higher lead generation.
Enhanced mobile experience, with over 60% of users accessing the site via mobile.