Branding, UX/UI Design, & WordPress
Project description
SBL Recruitment specialises in legal profession recruitment across private practice and in-house positions in Australia. The objective was to rebrand the company and design a website that effectively connects legal professionals with potential employers.
Problem Statement
The company lacked a strong visual identity and cohesive branding, affecting credibility in the legal recruitment space.
The existing website had an outdated design with poor usability for job seekers and employers.
Branding & Design Strategy
Conducted market research and competitor analysis to define SBL Recruitment’s brand positioning.
Created a new logo, typography, and colour palette that reflects professionalism, trust, and modernity.
Developed brand guidelines to ensure consistency across digital and print materials.
Designed a new visual identity that aligns with the legal industry’s aesthetic and conveys expertise.
Research & Insights
Conducted surveys with legal professionals to understand their needs.
Analysed competitor recruitment websites to identify features that enhance user experience.
UX/UI & Development Process
Developed wireframes focusing on intuitive and easy navigation.
Designed a professional, modern UI with a refined visual identity.
Built the new website on WordPress, ensuring responsiveness, performance, and SEO optimisation.
Solution
Launched a fully rebranded website that enhances SBL Recruitment’s credibility and digital presence.
Results
Improved brand perception, positioning SBL Recruitment as a trusted name in legal recruitment.
Increased website engagement, with a notable rise in time spent on service pages.
Higher conversion rates, with more inquiries from legal professionals and hiring managers.