UX/UI Design & WordPress
Project description
Ultraffic specialises in luxury furniture removal solutions across Australia. The goal was to create a website that effectively communicates their services and expertise to potential clients.
Problem Statement
The previous website lacked clear information about services and had an outdated design, leading to poor user engagement.
There was no mobile-responsive design, resulting in a suboptimal experience for mobile users.
Research & Insights
Conducted competitor analysis to understand industry standards and identify opportunities for differentiation.
Gathered feedback from existing clients to identify key information they seek when visiting a removalist's website.
Design Process
Developed wireframes emphasising clear service descriptions and easy navigation.
Designed a modern UI with a focus on the user.
Ensured mobile responsiveness to cater to users on various devices.
Solution
Launched a responsive website with clear service offerings and intuitive navigation.
Incorporated high-quality visuals and concise content to engage users effectively.
Added a contact form to facilitate easy inquiries from potential clients.
Results
Improved user engagement metrics, with a 40% increase in page views.
Enhanced mobile user experience, leading to a 50% reduction in bounce rate on mobile devices.